—, 'Cool Hand Peter' When you want to refer to a well-known brand name, but the legal department is advising you to, you can just change a few letters around to thinly disguise the brand name (Coca-Cola → Coke Colan) or snowclone the name (Dr Pepper → Mr Topper) or use the same color scheme. In some cases, the logo itself will be changed to something which reflects the change in name. (For example, if 'Mitsubishi' = 'three diamonds' then 'Mitsu boshi' will have a logo with three stars, * there is actually a in real life and ' Yotsubishi' a logo with four diamonds.) Contrast (actually trying to rip people off with names similar to brand names) and (when the real product name is used extensively due to an endorsement deal with the company in question). If the reason for product name alteration is not to avoid copyright, see. See also, when generic names are used. Clone Trooper Armor Pepakura Files Goggles.